Amazon is forever changing.
Who you surround yourself with determines whether you win or disappear
amaNordic is the #1 Amazon conference and community in the Nordics. Where brands grow, partnerships form, and new levels are reached.
More than an event - it’s a movement.
amaNordic 2027 – dates coming soon
Thank you for an amazing amaNordic 2026 in Malmö
What is amaNordic?
amaNordic is the leading Amazon-focused conference and community in the Nordics.
We bring together sellers, brands, experts, and service providers to share what’s working right now on Amazon – from listing optimization and PPC to branding, AI, and global expansion.
But it’s more than just strategies and speakers.
It’s about the people. The relationships.
The breakthroughs that happen when serious Amazon entrepreneurs gather in one place with a shared mission:
To grow faster – together.
Whether you’re launching your first product or looking to exit your seventh-figure brand, amaNordic is where you’ll find the insights, the support, and the momentum to move forward.
amaNordic 2026 in pictures
Thank you for an unforgettable weekend in Malmö
Behind the scenes – The tech crew keeping the show running
JK Beaton on stage
Vanessa Hung on stage
Jana Krekic on stage
Behind the scenes – Capturing every talk for the replays
Cody Baxter on stage
Jana Krekic on stage
Mike and Teddy Kaiser playing
Photo: Elias Nilsson
The 2026 Agenda
Day 0
October 1, 2026.
17:00 - 22:00
17:00 - 22:00
Pre-Event Meet & Mingle
Welcome drinks, light food and networking with Amazon sellers from across the Nordics. The perfect start to your amaNordic weekend.
Day 1
October 2, 2026.
09:30 - 22:00
09:30 - 22:00
The Main Conference Day
Experience a full day of world-class Amazon insights, practical strategies, and inspiring keynotes. Learn from leading experts, connect with ambitious sellers, and end the day with an unforgettable dinner and afterparty.
Dinner & Afterparty
Some of the best conversations happen after the presentations end. Connect with speakers, meet fellow entrepreneurs, exchange real experiences, and uncover the tips, tricks, and secrets you won’t hear on stage.
This is where the real networking happens.
Day 2
October 3, 2026.
09:00 - 15:00
09:00 - 15:00
Round Table Workshop
Take your business to the next level in an intimate round table with experienced Amazon sellers. Share challenges, gain expert feedback, and leave with actionable strategies tailored to your business.
the theme for amanordic 2026
The New Playbook: Scaling Smart in a Shifting World
The Amazon landscape is evolving fast. Old tactics are breaking. Margins are under pressure. Competition is sharper than ever. What used to work... doesn’t anymore.
At amaNordic 2026, we brought together some of the world’s leading Amazon minds to decode what actually works now and what’s coming next.
From shifting algorithms to global supply chain chaos, AI-fueled disruption, and rising costs… We’re not just reacting. We’re rebuilding the playbook.
Together we plugged into battle-tested strategies, sharpened our edge, and learned to scale smart - not just fast.
Who is this for?
Established Amazon sellers who want to scale profitably in 2027 and beyond
Agency owners & consultants who guide Amazon clients
Brands & manufacturers expanding into online marketplaces
E-commerce entrepreneurs ready to launch on Amazon
Anyone serious about long-term Amazon success in a shifting world
Our partners at amaNordic 2026:
Real People. Real Brands. Real Results.
“I’ve never experienced this much hands-on implementation value in a single event.”
“Carl’s execution? Flawless. The attention to detail blew me away. This is more than an event – it’s a community.”
“So much knowledge in one place. Perfectly organized. Great speaker variety. We’re definitely coming back next year.”
Grow your brand. Master the platform. Win on Amazon.
Different journeys, same mission
Join amaNordic 2027
Be first in line for the next amaNordic. Join the waitlist to get early access to tickets and be the first to hear about dates, venue and speakers.
Watch The Replays
Couldn’t attend previous years? Get lifetime access to all the keynote talks, panels, and valuable insights from amaNordic 2022 - 2024 fully recorded with speaker slides.
Join the Mastermind
Already selling and ready to scale? Step into an invite-only group of elite Amazon sellers and agency leaders. This is where strategies are pressure-tested and next-level growth happens.
the venue: Welcome to Malmö live
The Venue: Clarion Malmö Live
amaNordic 2026 took place at Clarion Hotel & Congress Malmö Live, one of the region’s leading business and conference hotels. Located in the heart of Malmö, right next to the Central Station, the venue combines modern Scandinavian design with versatile event spaces and stunning views over the city and the Öresund. An inspiring setting for the largest Amazon conference in the Nordics.
Only 3 minutes from Malmö Central Station
21 minutes from Copenhagen Airport
the venue: Welcome to Malmö live
In 2026, the entire experience was brought together under one roof
From early morning sessions to late-night networking, everything happened under one roof. Great food and drinks crafted with seasonal Nordic ingredients, an unforgettable afterparty, and rooms just steps away.
14 Years. 5 Brands. 4 Exits. Millions in Sales. And now, he’s building the #1 Amazon community in the Nordics.
Meet the Team Behind amaNordic: Carl Helgesson & Mike Kaiser
Carl started selling on Amazon in 2012 – long before it was even “a thing” in the Nordics. Since then, he has built and scaled five private label brands, exited four, coached hundreds of Nordic sellers and founded one of Europe’s leading Amazon agencies.
Together with Mike Kaiser, he is the driving force behind amaNordic – from the first idea to the final detail.
Who spoke on stage at amaNordic 2026?
Every talk is hand-picked to deliver real-world Amazon strategies that move the needle - shared by entrepreneurs who are actually in the trenches.
Jk Beaton
Founder of China Product Pros, 7-figure Amazon seller, sourcing & supply chain strategist
Fluent in Mandarin and backed by 15+ years in global trade, JK scaled a home storage brand from $8K to multiple millions - without outside capital.
JK talked about how you can drastically improve the profitability of your business.
JK talked about how you can drastically improve the profitability of your business.
Peter-Paul Maan
Founder of NORM4U, Understanding People. Creating Impact.
With 25+ years in sales and more than a decade in the Amazon space, Peter-Paul helps sellers turn customer insight into stronger communication, better conversion, and more confident buying decisions.
He turns customer insight into stronger communication, better conversion, and more confident buying decisions.
He turns customer insight into stronger communication, better conversion, and more confident buying decisions.
Vanessa HUng
CEO of Online Seller Solutions. Catalog Ninja and Seller Central Expert
Vanessa is an entrepreneur and problem-solver at heart. She specializes in helping Ecommerce brands optimize their operations, navigate platform complexities, and build sustainable businesses.
As the CEO of Online Seller Solutions, she leads a team dedicated to providing tailored strategies, AI-driven optimizations, and hands-on support for sellers worldwide.
As the CEO of Online Seller Solutions, she leads a team dedicated to providing tailored strategies, AI-driven optimizations, and hands-on support for sellers worldwide.
Cody Baxter
Senior Product Manager for AI Transformation & Marketplace Strategy, Amazon Nordic HQ
Cody spent four years at Amazon, managing a $1B+ P&L in Grocery 1P and leading transformations for global brands including Unilever, Kraft Heinz and Campbell’s.
Today, Cody builds AI-enabled operating systems for complex business environments — turning commercial and operational challenges into scalable systems with clearer insights and better decisions.
CARL HELGESSON
Founder of Rankona Mazon, amaNordic, KNAA & Author
Carl sold his first product on Amazon in 2012 and never looked back. Since then, he’s built and exited multiple private label brands, generated over €1B in client sales through his agency Rankona Mazon.
He also helps hundreds of sellers through KNAA - Scandinavia’s leading Amazon training program.
Jana Krekic
Founder and CEO of YLT Translations and SellerLingo
Jana Krekic is a well-known eCommerce expert, entrepreneur and a public speaker, specializing in Amazon sales and international market expansion. She is the founder and CEO of YLT Translations and SellerLingo, a company that provides professional translation services specifically for Amazon sellers looking to expand their businesses globally.
Tommy henbest
Head of global partnerships and BD Manager, Taxually Kft.
Tommy Henbest has 7+ years of experience in e-commerce, helping brands scale internationally and navigate global expansion. With expertise in indirect tax, VAT compliance, and international logistics, he has supported thousands of brands expanding across Europe and into key markets.
His approach is simple: Technology transforms. But sustainable growth starts with people.
His approach is simple: Technology transforms. But sustainable growth starts with people.
Lada Khazanov
Co-Founder and CEO of Talents Boutique
Lada Khazanov is the Co-Founder and CEO of Talents Boutique, an eCommerce recruitment agency helping brands hire top remote talent worldwide, and a speaker on modern hiring strategies in the AI era. The agency has built a vetted network of 20,000+ eCommerce professionals, successfully filled 500+ positions across more than 50 roles, and works with 7- and 9-figure brands internationally.
Menno Ouweneel
Business Developer at Intellivy
He drives Intellivy’s international growth across business development, marketing, product and organization. With a background in entrepreneurship and marketing, Menno is especially interested in where technology, commercial strategy and human behaviour meet.
His approach is simple: technology can accelerate almost everything, but sustainable growth starts with understanding people.
His approach is simple: technology can accelerate almost everything, but sustainable growth starts with understanding people.
Amazon’s Sharpest Minds. Our expert panel.
Meet the experts
No Amazon event is complete without an expert panel. Bring your questions and get insights and answers directly from experienced Amazon experts.
Tim Mckenzie
Tim McKenzie has been selling on Amazon since 2011 and has built multiple successful private label brands. With more than 15 years of hands-on experience, he helps brands grow through strategic development on Amazon and other digital channels.
As the co-founder of the Amazon agency Dynamix Digital and the PPC automation tool PPC Storm, Tim specializes in PPC, account management, brand protection, and listing optimization, helping businesses maximize profitable growth.
As the co-founder of the Amazon agency Dynamix Digital and the PPC automation tool PPC Storm, Tim specializes in PPC, account management, brand protection, and listing optimization, helping businesses maximize profitable growth.
Hitesh Aswani
Hitesh Aswani has been selling on Amazon since 2013, building, scaling, and successfully exiting multiple brands.
As the founder of First Page Consultants, he leads a specialized Amazon Ads and account management team that helps growth-focused brands across the US, UK, and international markets scale profitably. Combining data-driven advertising strategies with high-impact listing optimization, Hitesh is dedicated to turning clicks into sustainable, long-term growth.
As the founder of First Page Consultants, he leads a specialized Amazon Ads and account management team that helps growth-focused brands across the US, UK, and international markets scale profitably. Combining data-driven advertising strategies with high-impact listing optimization, Hitesh is dedicated to turning clicks into sustainable, long-term growth.
Jennifer Schönknecht
Jennifer Schönknecht is an E-com & Amazon Strategist at Rankona. After many years working with e-commerce management for webshops and multibrand stores, she now specializes in how brands can grow their sales on the Amazon Marketplace.
Jennifer is a conscientious, approachable professional with wide-ranging e-commerce skills and experience. Equally adept in a variety of online disciplines, she is a strong communicator, effective negotiator and always open to new ideas.
Jennifer is a conscientious, approachable professional with wide-ranging e-commerce skills and experience. Equally adept in a variety of online disciplines, she is a strong communicator, effective negotiator and always open to new ideas.
Amazon’s Sharpest Minds. Our expert panel.
Meet our moderator
Meet the person who guided the conversation, asked the right questions, and brought out valuable insights from our Amazon experts.
Jimmy Nordin
With a background in music, events and quizzes, Jimmy knows how to bring the energy and create an unforgettable atmosphere. He guided the conversation, asked the right questions and brought out valuable insights from our Amazon experts. All while keeping the good vibes flowing and making sure everyone felt seen and included.
Be First in Line for amaNordic 2027
Thank you to everyone who joined us in Malmö! amaNordic 2027 is coming. Sign up for the waitlist to get early access to tickets and be the first to hear about dates, venue and speakers.
Join the 2027 Waitlist