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Amazon is forever changing.

Who you surround yourself with determines whether you win or disappear

amaNordic is the #1 Amazon conference and community in the Nordics. Where brands grow, partnerships form, and new levels are reached.

More than an event - it’s a movement.
October 1-3, 2026
MALMÖ CLARION LIVE, Malmö, Sweden

What is amaNordic?

amaNordic is the leading Amazon-focused conference and community in the Nordics.

We bring together sellers, brands, experts, and service providers to share what’s working right now on Amazon – from listing optimization and PPC to branding, AI, and global expansion.

But it’s more than just strategies and speakers.

It’s about the people. The relationships.

The breakthroughs that happen when serious Amazon entrepreneurs gather in one place with a shared mission:

To grow faster – together.

Whether you’re launching your first product or looking to exit your seventh-figure brand, amaNordic is where you’ll find the insights, the support, and the momentum to move forward.

Get Your Ticket Now

The Agenda 

Day 0 
October 1, 2026.
17:00 - 22:00

Pre-Event Meet & Mingle

Welcome drinks, light food and networking with Amazon sellers from across the Nordics. The perfect start to your amaNordic weekend.

Day 1 
October 2, 2026.
09:30 - 22:00

The Main Conference Day

Experience a full day of world-class Amazon insights, practical strategies, and inspiring keynotes. Learn from leading experts, connect with ambitious sellers, and end the day with an unforgettable dinner and afterparty.

Dinner & Afterparty

Some of the best conversations happen after the presentations end. Connect with speakers, meet fellow entrepreneurs, exchange real experiences, and uncover the tips, tricks, and secrets you won’t hear on stage.

This is where the real networking happens.



Day 2 
October 3, 2026.
09:00 - 15:00

Round Table Workshop

Take your business to the next level in an intimate round table with experienced Amazon sellers. Share challenges, gain expert feedback, and leave with actionable strategies tailored to your business.

The Detailed Agenda
the theme for amanordic this year

The New Playbook: Scaling Smart in a Shifting World

The Amazon landscape is evolving fast. Old tactics are breaking. Margins are under pressure. Competition is sharper than ever. What used to work... doesn’t anymore.

This year at amaNordic 2026, we bring together some of the world’s leading Amazon minds to decode what actually works now and what’s coming next.

From shifting algorithms to global supply chain chaos, AI-fueled disruption, and rising costs… We’re not just reacting. We’re rebuilding the playbook.

This is your chance to plug into battle-tested strategies, sharpen your edge, and scale smart - not just fast.

Who is this for?

Established Amazon sellers who want to scale profitably in 2026 and 2027
Agency owners & consultants who guide Amazon clients
Brands & manufacturers expanding into online marketplaces
E-commerce entrepreneurs ready to launch on Amazon
Anyone serious about long-term Amazon success in a shifting world
Our current Partners this year:

Real People. Real Brands. Real Results.

“I’ve never experienced this much hands-on implementation value in a single event.”

“Carl’s execution? Flawless. The attention to detail blew me away. This is more than an event – it’s a community.”

“So much knowledge in one place. Perfectly organized. Great speaker variety. We’re definitely coming back next year.”

Grow your brand. Master the platform. Win on Amazon.

Different journeys, same mission

Join the Live Event

Experience the largest Amazon seller event in the Nordics. Learn from world-class experts, network with top sellers, and walk away with tactics you can implement the same week.
Get Your Ticket Now

Watch The Replays

Couldn’t attend previous years? Get lifetime access to all the keynote talks, panels, and valuable insights from amaNordic 2022 - 2024 fully recorded with speaker slides.
Get Access Now

Join the Mastermind

Already selling and ready to scale? Step into an invite-only group of elite Amazon sellers and agency leaders. This is where strategies are pressure-tested and next-level growth happens.
Apply Now
the venue: Welcome to Malmö live

The Venue: Clarion Malmö Live

amaNordic 2026 will take place at Clarion Hotel & Congress Malmö Live, one of the region’s leading business and conference hotels. Located in the heart of Malmö, right next to the Central Station, the venue combines modern Scandinavian design with versatile event spaces and stunning views over the city and the Öresund. An inspiring setting for the largest Amazon conference in the Nordics.

Only 3 minutes from Malmö Central Station
21 minutes from Copenhagen Airport

the venue: Welcome to Malmö live

This year, your entire experience is brought together under one roof

From early morning sessions to late-night networking, everything happens under one roof. Enjoy great food and drinks crafted with seasonal Nordic ingredients, stay for the afterparty, and end the day just steps from your room.

We recommend staying at the hotel to make the most of your amaNordic experience. As an attendee, you'll receive 10% off your stay by using the promo code "Amanordic" when booking your accommodation.

14 Years. 5 Brands. 4 Exits. Millions in Sales. And now, he’s building the #1 Amazon community in the Nordics.

Meet Your Hosts: Carl Helgesson & Mike Kaiser 

Carl started selling on Amazon in 2012 – long before it was even “a thing” in the Nordics.

Since then, he’s built and scaled five private label brands, exited four, and generated tens of millions in sales.

He’s coached hundreds of Nordic sellers, founded one of Europe’s leading Amazon agencies, and launched one of the most trusted training platforms in the region.

But something was missing.

There was no place – no room – where serious Amazon sellers in the Nordics could meet, grow, and win together.

So he built it.

Today, amaNordic is that room. A movement. A hub for ambitious brand builders, thinkers, doers, and winners.

If you’re ready to rise – amaNordic is here to hand you the map.

Get Your Ticket Now

Who’s Taking on the Stage this year?

Every talk is hand-picked to deliver real-world Amazon strategies that move the needle - shared by entrepreneurs who are actually in the trenches.
Jk Beaton
Founder of China Product Pros, 7-figure Amazon seller, sourcing & supply chain strategist
Fluent in Mandarin and backed by 15+ years in global trade, JK scaled a home storage brand from $8K to multiple millions - without outside capital.

JK will talk about how you drastically can improve your profitabillity in your business.
Read More
Peter-Paul Maan
Founder of NORM4U, Understanding People. Creating Impact.
With 25+ years in sales and more than a decade in the Amazon space, Peter-Paul helps sellers turn customer insight into stronger communication, better conversion, and more confident buying decisions.

He turns customer insight into stronger communication, better conversion, and more confident buying decisions.
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CARL HELGESSON
Founder of Rankona Mazon, amaNordic, KNAA & Author
Carl sold his first product on Amazon in 2012 and never looked back. Since then, he’s built and exited multiple private label brands, generated over €1B in client sales through his agency Rankona Mazon.

He also helps hundreds of sellers through KNAA - Scandinavia’s leading Amazon training program.
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Cara Sayer
The inventor of SnoozeShade, the world's bestselling range of baby sun and sleep shades
With 16+ years in the industry Cara knows the constant work of keeping a brand on top and talks straight about what does and what doesn't work.

Her expertise in marketing and PR shows trough: SnoozeShade is a brand that happens to sell on Amazon, not an Amazon seller that happens to have a brand.
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Cody Baxter
Senior Product Manager for AI Transformation & Marketplace Strategy, Amazon Nordic HQ
Cody spent four years at Amazon, managing a $1B+ P&L in Grocery 1P and leading transformations for global brands including Unilever, Kraft Heinz and Campbell’s.

Today, Cody builds AI-enabled operating systems for complex business environments — turning commercial and operational challenges into scalable systems with clearer insights and better decisions.
Read More
Vanessa HUng
CEO of Online Seller Solutions. Catalog Ninja and Seller Central Expert
Vanessa is an entrepreneur and problem-solver at heart. She specializes in helping Ecommerce brands optimize their operations, navigate platform complexities, and build sustainable businesses.

As the CEO of Online Seller Solutions, she leads a team dedicated to providing tailored strategies, AI-driven optimizations, and hands-on support for sellers worldwide.
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Menno Ouweneel
Business Developer at Intellivy
He drives Intellivy’s international growth across business development, marketing, product and organization. With a background in entrepreneurship and marketing, Menno is especially interested in where technology, commercial strategy and human behaviour meet.

His approach is simple: technology can accelerate almost everything, but sustainable growth starts with understanding people.

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Tommy henbest
Head of global partnerships and BD Manager, Taxually Kft.
Tommy Henbest has 7+ years of experience in e-commerce, helping brands scale internationally and navigate global expansion. With expertise in indirect tax, VAT compliance, and international logistics, he has supported thousands of brands expanding across Europe and into key markets.

His approach is simple: Technology transforms. But sustainable growth starts with people.
Read More
Lada Khazanov
Founder of Talents Boutique Recruiting Agency


She is the founder of Talents Boutique, a recruiting agency for e-commerce and Amazon businesses. She has been an Amazon seller since 2015, so she knows firsthand how hard it is to find the right people. Since 2021, she and her team have helped sellers and agencies around the world hire, drawing on a network of more than 15,000 vetted e-commerce professionals.
Read More
Amazon’s Sharpest Minds. Our expert panel.

Meet the experts

No Amazon event is complete without an expert panel. Bring your questions and get insights and answers directly from experienced Amazon experts.
Tim Mckenzie
Tim McKenzie has been selling on Amazon since 2011 and has built multiple successful private label brands. With more than 15 years of hands-on experience, he helps brands grow through strategic development on Amazon and other digital channels.

As the co-founder of the Amazon agency Dynamix Digital and the PPC automation tool PPC Storm, Tim specializes in PPC, account management, brand protection, and listing optimization, helping businesses maximize profitable growth.

Hitesh Aswani
Hitesh Aswani has been selling on Amazon since 2013, building, scaling, and successfully exiting multiple brands.

As the founder of First Page Consultants, he leads a specialized Amazon Ads and account management team that helps growth-focused brands across the US, UK, and international markets scale profitably. Combining data-driven advertising strategies with high-impact listing optimization, Hitesh is dedicated to turning clicks into sustainable, long-term growth.

TO be announced
More experts to be announced

We're adding more industry-leading Amazon experts to the amaNordic 2026 lineup. Stay tuned for exciting speaker announcements coming soon.
Amazon’s Sharpest Minds. Our expert panel.

Meet the moderator

Meet the person who will guide the conversation, ask the right questions, and bring out valuable insights from our Amazon experts. 
Jimmy Nordin
With a background in music, events and quizzes, Jimmy knows how to bring the energy and create an unforgettable atmosphere. He’ll guide the conversation, ask the right questions and bring out valuable insights from our Amazon experts. All while keeping the good vibes flowing and making sure everyone feels seen and included.

Get ready for engaging discussions, fresh perspectives, and takeaways you can put into action!

Secure Your Spot for amaNordic Today

October 1-3, some of the best Amazon sellers in the world gather in Malmö, Sweden to share the new playbook for Amazon sellers!
Get Your Ticket Now