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From Vision to Movement

Our Story

In a region known for innovation and digital leadership, one major frontier remained untapped: Amazon. While Nordic brands excelled in e-commerce, few had truly harnessed the full potential of the world’s largest marketplace.

That’s where amaNordic was born.

Founded by Amazon pioneer Carl Helgesson, amaNordic isn’t just an event – it’s a movement. A rallying point for Nordic entrepreneurs, private label sellers, and e-commerce leaders who want to dominate Amazon with confidence and clarity.

Carl’s Amazon journey began in 2012. He’s built five brands, exited three, and helped generate over 1 billion EUR in Amazon revenue for clients through his agency Rankona Mazon and his training platform Komplett Nordisk Amazon Akademi (KNAA).

But Carl saw a gap.

Nordic sellers lacked the Amazon-specific strategies, community, and access needed to win. So he created amaNordic – a stage where the brightest minds and boldest brands come together to learn, connect, and grow.

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More than an event - it’s a movement.

What is amaNordic?

amaNordic isn’t just another e-commerce event. It’s a curated experience – built by Amazon sellers, for Amazon sellers.

We don’t bring in generic speakers. We bring in active operators, global thought leaders, and Nordic success stories who are deep in the trenches – testing, iterating, and scaling real Amazon brands.

Each session is built around tactical implementation. You won’t walk away with vague inspiration. You’ll leave with frameworks, spreadsheets, tools, and step-by-step insights to:

Rank your products faster using Amazon’s latest algorithms and A9 strategies
Improve your profitability through smart pricing and logistics hacks
Scale globally across Europe and the US with battle-tested expansion blueprints
Optimize your Amazon Ads (PPC, DSP & external traffic) for maximum ROAS
 Create defensible brands that convert, retain, and are acquisition-ready
Prepare for a successful Exit with valuation-boosting positioning and metrics
Avoid the costly mistakes that slow down or kill Amazon growth
Automate key systems to reclaim your time and sanity
And most importantly - connect with sellers who are where you want to go
Whether you're just getting started or scaling a 7-figure brand, amaNordic is where the next level begins.
the people behind amanordic

Meet the Team

At the heart of amaNordic is a powerhouse team of Amazon veterans, growth strategists, and e-commerce innovators. Together, they’ve built more than an event - they’ve built a movement.

Carl Helgesson

Founder & Visionary
With over 25 years in sales and two decades as an entrepreneur, Carl is one of the most recognized Amazon authorities in the Nordics. He’s built and exited multiple Amazon brands, coached hundreds of sellers, and been featured on TV, radio, and in print as the go-to expert on all things Amazon.

Carl's mission is simple: to close the Amazon knowledge gap in the Nordics - and make sure the region claims its rightful place on the global Amazon map.

Mike Kaiser

CEO
With deep roots in the event and music industry, Mike took the reins as CEO of amaNordic and KNAA to elevate both brands to new heights. His superpower? Orchestrating unforgettable experiences with military precision and heart.

Mike ensures that every detail - from world-class speakers to seamless logistics - is dialed in to deliver maximum impact for every attendee.

The Core Team

Helene Thituson

Amazon Expert
An Amazon veteran and digital pioneer, Helene drives amaNordic’s digital evolution. Her expertise in marketing, e-learning, and AI ensures that the brand stays ahead of the curve in everything from automation to user experience.

Johan Hallberg

amazon seller
One of Sweden’s top Private Label sellers on Amazon, Johan ensures that every talk, training, and workshop at amaNordic and KNAA is cutting-edge, practical, and rooted in what actually works today on Amazon.

Linda Hirschfeld

PR & Strategic Communications
Linda is the voice behind the brand amplifying amaNordic’s presence across media and strategic partnerships.
With a background in concept development and PR, she ensures the message lands where it matters.

Frequently Asked Questions

Is amaNordic only for experienced Amazon sellers?

No. While many of our attendees are established sellers, we welcome everyone – from beginners to brands just exploring Amazon. Whether you’re looking to launch your first product or scale globally, you’ll find relevant insights, tools, and connections.

Will I get access to the replays?

Yes. All attendees receive lifetime access to the event recordings, including speaker slides and bonus Q&As. You won’t miss a thing and you’ll have time to implement at your own pace.

Where is the event held?

amaNordic 2025 will take place at the World of Volvo in Gothenburg – a world-class venue designed for immersive experiences and networking. Full travel and venue info is available here.

Our Promise to You

At amaNordic, we’re not here to inspire for a day. We’re here to equip you for the journey ahead.

Whether you’re launching your first product or scaling to your next million, our promise is simple:
Competence
Learn directly from top-performing Amazon sellers, industry veterans, and platform insiders. No fluff - just battle-tested strategies that actually work.
Access
Get real-time answers from world-class speakers and mentors. Ask your burning questions, get unfiltered insights, and shortcut your learning curve.
Community
Forge powerful connections with Nordic brand owners, private label sellers, consultants, and agencies. This is your entry into a thriving Amazon network.
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Only 200 spots total – tickets are moving fast.