Carl Helgesson
Carl Helgesson is one of the most recognized Amazon experts in the Nordics. With over 13 years of experience on the platform, he has built and exited four successful private label brands and helped generate over €1 billion in client sales through his agency, Rankona Mazon. Carl is also the founder of KNAA – Scandinavia’s leading Amazon training platform – where thousands of sellers have learned to build profitable Amazon businesses from scratch.
Beyond business, Carl is a sought-after speaker and educator who’s been featured on national TV, radio, and podcasts. He’s known for his raw honesty, tactical insights, and ability to simplify the complex. Whether you’re a complete beginner or an advanced seller, Carl’s teachings offer a rare blend of strategy and street-smart execution.
Carl will be speaking at amaNordic 2026
With over a decade of experience, four successful exits, and €1B+ in client sales, Carl has seen every phase of the Amazon journey from first product to international scale. This year, he’s preparing a brand-new keynote built on the latest data, trends, and proven tactics. His full topic will be revealed soon – including a special teaser video.
Past keynotes at amaNordic
With over a decade on Amazon and five private label brands under his belt, Carl pulled back the curtain on what actually drives success in today’s marketplace. From data-driven keyword strategies to conversion-optimized images and profitability-first mindsets, this was a no-fluff breakdown of what works now.
Carl reveals 12 powerful Amazon seller hacks that boost both profitability and growth. He shares the exact strategy that generated over €3M from a single product family – plus a bonus guide for you to implement right away.
Carl breaks down a real case study showing how he used Amazon’s built-in Deals & Promotions system to take a product from zero to over €1 million in revenue in just one year.