Peter-Paul Maan
Peter-Paul Maan brings over 25 years of sales experience and more than a decade in the Amazon and e-commerce ecosystem. As the founder of NORM4U, he helps brands understand how people choose, and turn that understanding into communication that makes them the obvious choice.
His work sits at the intersection of sales, customer insight, and conversion. From what shoppers notice in the first two seconds to the questions that ultimately determine whether they click, hesitate, or buy, Peter-Paul focuses on the human decisions behind marketplace performance.
His sessions combine real customer insight, practical examples, and actionable tools to help sellers look at their listings through the eyes of the people making the decision. Because better conversion doesn’t start with another tactic. It starts with understanding what makes someone think: this is for me.
His belief is simple: algorithms don’t buy products. People do.
Peter-Paul Maan will be speaking at amaNordic 2026
The conversion king is back. And this time, he is looking at what happens next.
After a high impact appearance at amaNordic 2024, where Peter Paul revealed how to “Break the 2 Second Barrier” and helped sellers uncover thousands in additional monthly profit, he returns to the stage in 2026 with a new perspective.
AI is changing how consumers discover, compare, and choose products. Peter Paul will explore what that means for sellers, and why understanding real consumer behavior is becoming more important than ever.
Expect consumer psychology, fresh insights, AI, and a closer look at how people make choices.
If you want to stay relevant as the buying journey changes, this is a session you won’t want to miss.
Past keynotes at amaNordic
Armed with over a decade in Amazon and 25+ years in sales, Peter-Paul cracked the code on what actually drives clicks and conversions. He walked through real-time consumer polls and conversion tools that reveal exactly what your customer sees in 2 seconds and what makes them bounce.