Tommy Henbest
Tommy Henbest has over seven years of experience in the e-commerce industry — helping brands scale internationally and navigate the complexities of global expansion. With specialist expertise in indirect tax, VAT compliance, and international logistics, Tommy has supported thousands of brands in expanding across Europe and into key growth markets such as the United States.
Working closely with Amazon sellers, DTC brands, marketplaces, and logistics providers, Tommy has developed a deep understanding of the operational, regulatory, and tax challenges businesses face when selling internationally.
Tommy Henbest will be speaking at amaNordic 2026
Tommy’s session will explore the opportunities and challenges of international expansion for Amazon sellers.
He’ll cover how to identify the right markets, avoid common expansion mistakes, navigate VAT and regulatory requirements, optimize logistics, and scale smoothly across Europe, North America, and beyond.
The session will deliver practical insights based on real-world experience helping thousands of brands grow globally.
Past keynotes at amaNordic
If you’ve ever considered Europe, this was your roadmap. Tommy broke down exactly how to expand across the EU with confidence – covering VAT registration, Pan-EU vs EFN, and fulfillment strategies that cut delivery time while maximizing reach.