Anton Säwström

Anton is a visionary Amazon strategist dedicated to empowering Nordic brands to harness the platform’s vast potential.

When Amazon announced that they would launch in Sweden, Anton realized the potential and opportunities that this global marketplace could offer Nordic brands.

With a vision to help these brands succeed on Amazon, he educated himself in selling on Amazon and briefly worked as an Amazon consultant. That led him to getting in contact with Amazon specialist Anna Nordlander and two experienced entrepreneurs, which resulted in the start of the Amazon agency Amzello.

Anton has noticed that many Nordic brands have not yet discovered Amazon as a sales channel. Many brands are already on Amazon globally through resellers, often without the brands being aware of it or aware of how they are presented there.

Anton believes that it is a lost opportunity for the brands and that the brands should take over more of their sales and presence on Amazon.

During amaNordic, Anton will participate in a panel to discuss how Nordic brands can and should use Amazon as a sales channel.

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