Johan Hallenby
Johan Hallenby is the founder of Go North, one of the fastest-growing Amazon brand aggregators in Europe. With a background in finance, entrepreneurship, and e-commerce, Johan has overseen the acquisition and scaling of dozens of private label brands on Amazon.
His mission is clear: help brand owners understand what it really takes to build a sellable Amazon business, and how to position themselves for a life-changing exit. From legal structure to financial hygiene to buyer selection, Johan brings a rare insider perspective on what acquirers look for and how sellers can maximize their valuation.
Whether you’re just starting or already dreaming of your exit, Johan’s approach is grounded, strategic, and built on real experience in one of the fastest-moving corners of e-commerce.
Johan Hallenby spoke at amaNordic 2022
At amaNordic 2022, Johan delivered a powerful keynote titled “Prepare for Exit.” He broke down the most critical steps sellers must take to ensure they’re exit-ready – from structuring their business correctly to understanding how buyers evaluate deals.
Past keynotes at amaNordic
Johan shares the key steps Amazon sellers must take to prepare for a successful exit, from structuring your business to choosing the right acquirer for maximum valuation.