Liz Saunders
Liz Saunders has spent nearly a decade navigating the ever-changing world of Amazon. Starting as a seller herself, she went on to work at Jungle Scout for six years before founding Fluencer Fruit – a cutting-edge software and agency helping brands unlock the power of the Amazon Influencer Program.
With hands-on experience across Amazon Merch, Affiliate, KDP, and brand registry strategies, Liz has developed a unique lens on what drives real growth. Her latest focus is helping brands leverage user-generated video content inside Amazon listings – a secret weapon most sellers overlook.
At the heart of her mission is this: give sellers the tools, tactics, and training to dominate their niche and unlock the flywheel effect of traffic, conversion, and ranking.
Liz Saunders spoke at amaNordic 2024
At amaNordic 2024, Liz shared her game-changing presentation “Unlock the Hidden Potential of Your Brand Registry with Fluencer Fruit.” She revealed how user-generated content in your video carousel can dramatically increase conversions and exactly how to attract and collaborate with creators to make it happen.
Past keynotes at amaNordic
Liz revealed why the smartest Amazon brands are ditching corporate content and embracing authentic, influencer-driven UGC. She shared tactical strategies on how to get Amazon influencers to create ‘shoppable content’ that boosts trust, engagement, and rankings.