Mels Terlouw
Mels Terlouw is one of Europe’s foremost authorities on Amazon’s A9 algorithm and relevancy-first selling. Active in the Amazon space since 2014, Mels has helped launch and relaunch over 1,000 products and generated more than €1 billion in sales across Amazon’s marketplaces.
As the Founder of Intellivy, he built one of the first tools designed to decode how real customers think – helping sellers understand why people click, convert, and buy on Amazon. Today, Intellivy serves brands across the globe, empowering data-driven decisions that lead to long-term market dominance.
Mels is also a frequent keynote speaker and podcast host, known for delivering cutting-edge insights before the rest of the market catches on. His obsession? Cracking the code of relevance and helping serious sellers win the algorithmic game before their competitors even know it changed.
Mels Terlouw spoke at amaNordic 2022 & 2023
At amaNordic 2022, Mels introduced The Relevancy Revolution – a bold new approach to Amazon strategy focused on how real customers make buying decisions. It was a wake-up call for sellers stuck in the old way of doing things.
In 2023, he returned to break down the latest Changes in the A9 Algorithm. It was one of the most referenced talks of the year – a masterclass in how relevancy determines everything from click-through rate to long-term rankings.
Past keynotes at amaNordic
Mels breaks down how Amazon’s algorithm has evolved and why adapting is no longer optional. This keynote is the line between winning and failing on Amazon. Pure relevancy mastery.
Mels introduces a new era of relevancy-first selling where understanding how customers choose leads to more clicks, higher conversions, and long-term ranking dominance.