Neha Bhuchar
Neha Bhuchar is a trailblazer in the Amazon ads space known for turning overlooked tactics into powerful growth levers. With over 6 years of insider experience on Amazon’s own Advertising team, she’s mastered everything from Product Management to Ad Sales and Account Strategy.
Today, as the Founder and CEO of Atom Eleven, Neha leads one of the most cutting-edge Amazon PPC automation tools in the industry. Her mission? To help sellers lower ACoS, scale ad efficiency, and finally stop wasting budget on guesswork.
At the heart of her strategy lies one key concept: Dayparting – the practice of aligning your ad spend with real buyer behavior. Neha has shown time and again how this method alone can lower ACoS by double digits and dramatically boost ROAS without increasing spend.
She’s helped hundreds of brands implement this shift – from small private label sellers to 7-figure powerhouses. Her approach is lean, data-driven, and brutally effective.
Neha Bhuchar spoke at amaNordic 2024
At amaNordic 2024, Neha delivered a game-changing session titled “How to Cut ACoS by 15%”. She revealed her proprietary framework for Dayparting and shared real results, including how one client cut ACoS by 16% and increased sales by 38% without spending a krona more.
Her talk was one of the most practical and powerful of the year, offering a rare blend of mindset, method, and hard numbers.
Past keynotes at amaNordic
Neha dropped a masterclass in Amazon ad efficiency. Using dayparting- a strategy that aligns ad spend with real buyer behavior. She revealed how one client cut ACoS by 16% and boosted sales 38% without increasing spend. Neha broke down exactly how to optimize ads hour-by-hour using patterns, not guesswork.