
Paul Sonneveld
Paul Sonneveld is a driving force behind the data revolution in Amazon selling. As Co-Founder of MerchantSpring, Paul has helped hundreds of agencies, investors, and brands make smarter decisions through intuitive analytics and automated reporting. His SaaS platform connects to over 120 ecommerce channels – including Amazon, Walmart, and Shopify – offering powerful insights that unlock profit and performance.
He’s also the host of the ‘Marketplace Masters’ podcast, where he interviews leading minds in the Amazon and ecommerce space. Based in Melbourne, Paul combines real-world business acumen with a sharp understanding of where the ecommerce world is headed. At MerchantSpring, he’s built more than a tool – he has built the dashboard for serious Amazon growth.
Paul Sonneveld spoke at amaNordic 2023
At amaNordic 2023, Paul’s keynote “Maximizing Profits on Amazon” broke down how to scale with margin clarity.
He revealed practical frameworks for increasing profitability, spotting hidden costs, and aligning your data with your daily decisions. A must-watch for agencies and brands looking to grow leaner, faster, and smarter.
