Yulia Blinova

Yulia Blinova (余莉) is a powerhouse in international sourcing, with nearly 20 years of experience guiding brands through the chaotic world of global procurement. As the founder of Zignify Global Product Sourcing, Yulia has helped hundreds of businesses optimize their supply chains, slash costs, and unlock hidden supplier opportunities – especially in Asia.

Beyond Zignify, Yulia co-founded two successful Amazon brands and held executive roles at major startups like Flixbus, giving her rare insight into both corporate strategy and entrepreneurial grit. Her sourcing philosophy? Cut the waste, ditch the mistakes, and build relationships that last. Yulia doesn’t teach theory – she teaches what works, battle-tested in the trenches of real supply chain wars.